Back to All Events

Workshop: Using Social Media for Public Engagement Evaluation and Feedback: Analysing Quality of Public Engagement Experience Data from Tripadvisor and Twitter

Have you begun thinking about analysing social media for feedback and evaluation about your organisation and its activities? This publicly available source of data can offer great value in terms of gaining insights into the views and experiences of your customers and audiences. However, social media also bring with them specific methodological and practical issues that must be taken into account to gain accurate evaluation results. This workshop presents cutting edge knowledge about such data, identifying the strengths and weaknesses of different options. The event provides practical solutions alongside important ‘health warnings’ about the limitations of this kind of data. This practical workshop offers the following:

  1. An introduction to the strengths and limitations of using social media data for evaluation and feedback.
  2. A detailed discussion of Twitter as a source of evaluation and quality of experience data.
  3. Examples showing what your organisation can (and can’t) learn from analysing the content of people’s responses on Twitter.
  4. How to use TripAdvisor data for evaluation and feedback purposes.

Provider - Methods for Change

Format - Face to Face

Cost - For profit business £145, For profit early bird £115, Non profit & unaffiliated individuals £85,  Non profit early bird £75 Conc- student/unemployed £45

Duration - 1 day